The Bootstrapper's Blog

Sales is about listening and it is about psychology. The end result must be that your prospect trusts you to the point where they feel...

In  the 1993 Wimbledon Final Jana Novotna was leading Stefi Graf 6-7,6-4 in sets and was 4-1 games up in the final set. Most pundits...

When I talk to founders who have just got started, I always ask them who they’re selling to, who they’re potential customers are or what...

To bootstrap you need to sell- it’s as simple as that. There is no alternative option as you have to put food on the table. If you...

People often think that to start a business you need a big idea. You need to spot a gap in the market and create a brand-new product to...

Mercurius is a three headed dragon representing the sun, the moon and mercury- the god of commerce and financial gain. What has this got...

I’m clearly a fan of bootstrapping but why am I so passionate about other founders taking this route? Firstly it’s your idea- it’s your...

Over the last couple of decades starting a business has become glamorized. The world’s richest men Elon Musk and Jeff Bezos ate feted in...

If start-up founders are the rebels of the business world, the ones that dare to think differently, then I always think that among...

There are a number of myths that bootstrap founders need to ignore when they start. The first two are: 1) you need a big idea to get...